Electronic Arts (EA) has a knack for the craft of creating video games. EA is a leading video game publisher, with popular titles such as "Madden NFL", The Sims, Need for Speed, and Medal of Honor. It develops games under such brand names as EA GAMES, EA SPORTS, and EA SPORTS BIG. It also distributes titles for third-party labels and publishes games based on Hollywood franchises, including The Lord of the Rings, The Godfather, Harry Potter, and Batman. EA develops its games for PCs and console systems from Sony, Nintendo, and Microsoft